A precisely balanced identity where initials, movement and Pilates equipment become one.
For Pilates by Christiana, the logo needed to express controlled movement, balance and the close relationship between the body and specialised Pilates equipment. The letters “C” and “P” are combined to create an abstract figure in motion, giving the founder’s initials a direct connection to the activity itself.
The surrounding geometric structure references both the Pilates Cadillac and the Reformer, framing the moving figure within the equipment used during training. The result is a minimal and intelligent identity in which every line serves a purpose—reflecting the precision, alignment and body awareness at the centre of Pilates practice.