A symbolic identity representing nature, personal guidance and the journey towards emotional balance.
The Bach Flower Path offers guidance through Bach flower remedies, supporting people as they explore their emotions and seek greater harmony in everyday life. The identity needed to connect the natural origin of the remedies with the personal journey involved in choosing the right path forward.
The logo combines a flower with a flowing pathway in one continuous symbol. Its petals represent the therapeutic remedies, while the path expresses guidance, development and gradual inner change. The result is a calm and meaningful identity that communicates nature, trust and the individuality of every person’s journey.