A cheerful coffee-to-go identity built around the friend who keeps us moving all day.
The name Amigoes gave us the foundation for a playful brand story: “amigo” represents a friend, while “goes” introduces movement. Our illustrated hero is therefore always on his way, happily carrying the companion that follows him through the morning and the rest of his day—his coffee.
The relaxed character, walking pose and expressive typography give the coffee shop a warm and memorable personality. Designed specifically for a coffee-to-go experience, the identity feels friendly, energetic and easy to recognise across cups, packaging, signage and social media. Amigoes turns an everyday coffee into the reliable little friend that keeps you going.