A playful large-scale menu bringing the brand’s soft-cookie universe into the physical shop.
SMAR’s wall menu needed to present its cookies, drinks and additional products clearly from a distance while remaining part of the brand’s imaginative visual world. We organised the information into distinct panels, creating an immediate hierarchy that helps customers understand the available categories and make their choices quickly.
The vivid blue palette, graphic borders and illustrated character connect the menu directly with SMAR’s packaging identity. The result is a functional point-of-sale design that also adds personality, colour and a strong branded presence to the interior.