A bright and reassuring identity where every little star is given a safe place to shine.
BrandsUp offers clothing for children and babies, with an emphasis on safety, quality materials, comfort and thoughtful design. We created an identity that would capture the optimism and imagination of childhood while also communicating the care and reassurance parents expect from the products they choose.
The stars above the wordmark represent children and their individual ability to shine, while the four corner elements form a protective frame around the brand—a visual space in which everyone is welcomed, included and safe. The result is a playful yet carefully balanced identity that brings together joy, trust and a strong sense of belonging.