A characterful identity that transforms an expressive symbol into a complete coffee ecosystem.
For White Owl, a coffee shop in Eleusina, Athens, we created a distinctive illustrated emblem inspired by the geometry and expressive gaze of an owl. Every detail contributes to the concept: the owl’s eyes take the form of coffee beans, subtly connecting the character to the product while giving the brand a memorable and recognisable personality.
Around the central emblem, we developed a complete family of custom icons representing the world of coffee. Each one was carefully designed with consistent line weights, proportions and geometric details, allowing all the elements to work together as one coherent visual system. Expanded across packaging and branded applications, this coffee ecosystem creates a playful yet structured identity that makes every customer touchpoint feel part of the same thoughtfully designed experience.