A playful identity created to make every box feel as tempting as the cookies inside.
Le Pot de Biscuit specialises in delicious soft cookies, so its identity needed to communicate warmth, indulgence and a sense of handmade pleasure from the very first glance. The logo combines the outline of a small pot with playful cookie pieces, turning the brand name and its product into one simple, charming image.
The visual system continues across the packaging through scattered cookie-inspired shapes, a natural cardboard texture and cheerful colour details. The window reveals the cookies themselves and completes the experience, creating packaging that feels friendly, fresh and immediately appetising while remaining distinctive and easy to recognise.