A serene hospitality identity shaped by the light, sea and natural beauty of the Cyclades.
Nalu needed an identity that could communicate a refined Santorini experience without relying on the island’s most familiar visual clichés. Our design process focused on the atmosphere future guests should feel: calm, warmth and the quiet sense of escape associated with an intimate island stay and the well-known Santorini sunset. Sun and sea combined together to create a beautiful shape.
Soft natural colours, delicate typography and a subtle organic symbol create a sophisticated yet welcoming visual language. The resulting identity extends elegantly across guest amenities and branded materials, giving every detail of the stay a consistent boutique character.