A playful identity created for stories that travel continuously around the world.
Hello World is a travel blog built around curiosity, discovery and the excitement of moving from one destination to the next. The logo captures this spirit through a continuous line that travels around a circular form, echoing both the globe and the path of an unfolding journey.
A small aeroplane becomes part of this moving line, adding a clear but light-hearted reference to travel without overwhelming the handwritten character of the identity. Fluid, personal and adaptable, the result feels like a spontaneous invitation to explore new places and follow stories wherever they may lead.